AirPods Pro Lite will be launched in the first half of 2021: without noise-canceling

According to the Korean media TheLec report, Apple will launch the Lite streamlined version of AirPods Pro in the first half of 2021, without a noise-canceling function, and its price is reduced by 20% compared to AirPods Pro.

At present, the SiP (system in package) based on the H1 chip in Airpods Pro presents a semicircular mouse shape, while the SiP of the H1 chip in Lite will become a square with a simpler structure. A material supplier in South Korea has passed Apple's quality review and will begin mass production of H1 chips in this type of package next year.

Apple originally planned to launch the Lite version immediately after the Airpods Pro was launched in October last year. Still, due to better-than-expected sales of Airpods Pro, the Lite version was temporarily shelved. This relaunch is intended to boost the overall sales of AirPods further, and it is aimed at customers who like the in-ear shape of AirPods Pro but cannot accept the noise canceling function.

According to data from the research organization CounterPoint, the sales of wireless headsets in the third quarter of 2020 increased by 24% compared to the same period last year. Among them, Apple's Airpods series is the best-selling wireless headset in the third quarter, with a market share of 29%. Although its shipments are increasing, its market share has declined due to the newly launched cheap headsets. In addition, Xiaomi's market share in the quarter was 13%, and Samsung ranked third with 5%.

However, for a Apple Airpods Pro Lite without noise cancellation but much more expensive than other brands, will you buy it?

Dec 24,2020
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